A Jean Story…

OD-BE268_DENIM_G_20141031111132If you believe everything that you hear, you would of thrown out all of your denim because “denim is out”. Last year, according to NBC news, The Today Show and even the WSJ all reported that denim has seen their day and that the yoga pant was replacing them…blah, blah, blah. Thankfully, I believe it to not be the case and denim has even had an up tick with vintage levis leading the charge.

Denim has definitely evolved over the past 10+ years. Some of that evolution has been life changing and some of the change has stripped away the classic styling of what denim was. Even though the introduction of elastane was an amazing push forward, I find the non denim, “denim” fabrics to be underwhelming. The big denim brands, JBrand, AG, Rag and Bone etc have kind of hit a plateau. I find the fabrics monotonous and boring and the fit just to be okay. I’m not sure where the next big denim trend will be coming from, but for now I find myself reaching for my trusted, 100 % real denim, vintage levis. Happy Tuesday! xoxo

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